When judging the Social Media impact of Gangnam Style by comparing the net amount of fans PSY has on YouTube, Facebook and Twitter, we are making one fatal assumption – that the total number of users is identical on all three platforms.
![gangnam style gangnam style gangnam style gangnam style](http://thumbnails-visually.netdna-ssl.com/GangnamStyleThe5BasicSteps_50b941fe62867_w1500.jpg)
While it is interesting to compare the total number of fans PSY has gained on each platform, this data can also be somewhat misleading. What we have seen time and time again is that information travels like lightning on Twitter, so it makes sense that the initial seeding of the video occurred primarily on Twitter.īut despite much of the early buzz and momentum being created using that loveable little blue bird, Facebook is arguably the more visual of the two platforms – therefore it really is no surprise that Facebook saw a significantly higher rate of sharing than Twitter overall. With around 150 million active users on Twitter, this means approximately 0.8% of all Twitterers have tweeted about Gangnam Style to date. With Facebook’s active usership estimated to be 1 billion at the close of 2012, this means approximately 2.6% of all Facebookers have now shared the Gangnam Style video. So I guess the question on everyone’s lips is, was Facebook or Twitter more instrumental in the success of Gangnam Style’s virality? Unfortunately there is no way to know exactly how many users performed more than one of the above actions (eg liked AND commented, commented AND subscribed), nor how many of the channel subscriptions came directly as a result of a user watching the Gangnam video but let’s attempt to deduce what we can from the data that is available.Īh, the age long battle between the blue team and the, ummm, slightly-different-shade-of-blue team.
![gangnam style gangnam style gangnam style gangnam style](https://f4.bcbits.com/img/a3395176102_10.jpg)
So if you’re keen to know more, come take a stroll with me and let’s delve a little deeper into the stats.Īt the time this infographic was published, the total level of engagement on the Gangnam Style video was 1.264% – that is, more than one percent of viewers either liked, disliked or commented on the video, or subscribed to the channel. In fact, that’s pretty much why we got into this whole Social Media business in the first place. Two weeks ago we posted a Gangnam Style infographic up on our blog and have had a really fantastic response from many of our readers regarding the content and design, as well as a few questions about what it all means.